High authority backlinks are crucial for SEO success, even for smaller individual efforts competing against larger brands.
Expanding content to cover diverse topics can boost domain authority, but tracking financial ROI remains a challenge.
Balancing broad content areas like statistics pages with maintaining topical relevance is essential for sustained SEO performance.
Deep dives
Impact of Generating High Authority Backlinks Alone
Generating backlinks to achieve a staggering Domain Rating (DR90) like the speaker did with Backlinko.com, surpassing well-established brands such as Lenovo, the spruce.com, NBA.com, and the sun.co.uk, showcased the significant impact of high authority links for SEO. Despite competing against larger brands with bigger resources, the success of Backlinko highlights the potential of individual efforts in building link authority.
Evolution of Content Strategy and Monetization
Transitioning from creating detailed SEO-focused content clusters to incorporating a broader range of topics like statistics pages on diverse subjects, including non-SEO related areas, raised concerns about the relevance and profitability of such expansion. Despite the link-building benefits and increased domain authority resulting from these content expansions, the financial impact directly attributed to these statistics pages remains ambiguous, emphasizing the challenge of tracking ROI for SEO-focused content.
Adaptation and Focus in Content Creation
The necessity to adapt content strategies and maintain focus on relevant topics emerged as content creation evolved, especially in balancing broad content areas like statistics pages with maintaining topical authority. While leveraging statistics pages for link-building and domain authority growth remains valuable, the need to prioritize relevance and user-friendly internal linking within content is highlighted to sustain SEO performance amidst evolving search engine algorithms.
The Evolution of Content Strategy: From Actionable to Authoritative
Initially focused on creating actionable and tactical content, the podcaster admits to past errors of prioritizing quick wins over lasting impact. This led to the deletion of a post on 'authority funneling,' emphasizing a shift towards content that better aligns with long-term intentions. By moving away from generic advice and embracing a more thoughtful approach, the podcaster highlights the importance of content quality and aligning strategies with brand values.
Embracing Transparency and Identity in SEO
The discussion transitions to the significance of transparency and brand identity in SEO efforts. Emphasizing the need for trustworthiness, the podcaster stresses the importance of showcasing authentic details about site ownership and content creators. The debate around Google's EAT guideline provides insights into the balance between factual information and perceived expertise, illustrating the evolving landscape of SEO towards user-focused and authentic content strategies.
Brian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success.