Exploding Topics: How to Establish Your Authority in the Eyes of Google

The content on your site will represent what people say about you. People mention it and therefore you become the authority. The problem with keyword tools is they have a massive lag between what we were talking about today, which Google sees in real time and what you see in a keyword tool. So that's why VCs and investors are tend to be our best customers because they want to know a wide range of stuff.