H-Refs: A Smart Play

Gail: I've followed you for since the days of WickedFire, which was a forum for people who joined the Institute later. She says she feels like there were three phases in backlinker - blogger, editor and utility site. Gail: You kind of like abandoned blogging and became a utility site with these content hubs. A big part of reacting to industry changes over time was just user behavior.