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#317 - The Brian Dean Method

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

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The Switching Gears of SEO

SEO has gained a lot of ground system, which is basically the idea that if you are like fully covering a topic, you're more likely to rank for the keywords. I think Google obviously considers you an expert on certain things and for certain entities, but that's more related to links than you publishing a bunch of content. Anyone can publish 20, 30, 50 pieces about anything. It doesn't mean you're an authority. You have any topical anything. What Google wants to look at is links. There needs to be a point where you assess and say, this doesn't really make sense anymore. This is the switching gear moment. And there's lots of these moments in India SEO

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