The Importance of Reputation in SEO

I would say in terms of credentials, I would be questioning the actual quality of the information that he's going to be doing. We actually had this site competing with him. It comes back to 90% of SEO just doing smart stuff as you would as it was like. If you're a business, you would have that. Like you need to show your face. You can't just like run the site with like, I put a people that do not exist photo and like invent a name, etc. So I think this is kind of ending slowly as Google has to be fighting fake news on itself. so it's going to affect them basically.