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The Strength Coach Podcast
Franchising Done Right with MADabolic Co-Founder Brandon Cullen
Dec 19, 2024
Join Brandon Cullen, co-founder of MADabolic and former pro hockey player, as he discusses his journey from athlete to entrepreneur. He shares insights on the evolution of MADabolic and the significance of niche concepts in fitness. Michael Boyle adds his expertise on isometric exercises and the impact of social media influencers in the fitness space. The duo explores the balance between inclusivity and excellence in gym culture while addressing the challenges of business growth in a competitive industry.
01:33:51
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Quick takeaways
- Transitioning from athlete to entrepreneur can cultivate unique insights that enhance business leadership and member experiences.
- Focusing on niche specialization within fitness operations allows businesses to forge deeper connections and improve member retention.
Deep dives
Causes of Shaking during Isometric Exercises
Shaking during isometric exercises, particularly seen in individuals months post ACL rehabilitation, can indicate insufficient strength rather than neurological issues. In a case discussed, a young female demonstrating instability while performing isometric contractions was highlighted to have a weak musculature rather than any complex neurological problem. Notably, those returning from injury may not be fully prepared, and strength development must precede intensive training to prevent re-injury. The conversation emphasized that targeted, progressive strength training, such as one-leg squats, is essential for safe return-to-play protocols.
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