The Strength Coach Podcast Franchising Done Right with MADabolic Co-Founder Brandon Cullen
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Dec 19, 2024 
Join Brandon Cullen, co-founder of MADabolic and former pro hockey player, as he discusses his journey from athlete to entrepreneur. He shares insights on the evolution of MADabolic and the significance of niche concepts in fitness. Michael Boyle adds his expertise on isometric exercises and the impact of social media influencers in the fitness space. The duo explores the balance between inclusivity and excellence in gym culture while addressing the challenges of business growth in a competitive industry.
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Shaking Athlete
- Michael Boyle was surprised by the complex responses to a video of a shaking athlete.
- He diagnosed her with "a really bad case of weakness", highlighting the simplicity of the issue.
ACL Prevention
- Prioritize unilateral training like one-leg squats to prevent ACL tears.
- The ability to perform these exercises indicates sufficient strength and co-contraction.
Zero ACL Tears
- Boyle's team achieved five years of professional women's soccer with no ACL tears.
- This success stemmed from prioritizing and properly implementing unilateral training.
