Join Brandon Cullen, co-founder of MADabolic and former pro hockey player, as he discusses his journey from athlete to entrepreneur. He shares insights on the evolution of MADabolic and the significance of niche concepts in fitness. Michael Boyle adds his expertise on isometric exercises and the impact of social media influencers in the fitness space. The duo explores the balance between inclusivity and excellence in gym culture while addressing the challenges of business growth in a competitive industry.

Brandon Cullen, co-founder of MADabolic and former professional hockey player, shares his journey from the ice to fitness entrepreneurship. He discusses the benefits of fitness franchising and the transformation of traditional CrossFit into an inclusive model. Cullen emphasizes structured, results-driven training that prioritizes enjoyment and teamwork. He also dives into financial strategies for franchise success and the importance of creating a supportive environment for all fitness levels. Tune in for insights into growing fitness franchises!