Join Brandon Cullen, co-founder of MADabolic and former pro hockey player, as he discusses his journey from athlete to entrepreneur. He shares insights on the evolution of MADabolic and the significance of niche concepts in fitness. Michael Boyle adds his expertise on isometric exercises and the impact of social media influencers in the fitness space. The duo explores the balance between inclusivity and excellence in gym culture while addressing the challenges of business growth in a competitive industry.

Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.

Brandon Cullen, co-founder of MADabolic and former professional hockey player, shares his journey from the ice to fitness entrepreneurship. He discusses the benefits of fitness franchising and the transformation of traditional CrossFit into an inclusive model. Cullen emphasizes structured, results-driven training that prioritizes enjoyment and teamwork. He also dives into financial strategies for franchise success and the importance of creating a supportive environment for all fitness levels. Tune in for insights into growing fitness franchises!