The Fitness Business School with Pat Rigsby Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen
Apr 4, 2025
Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.
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From Hockey to Fitness
- Brandon Cullen's hockey career ended due to a concussion during NHL training camp.
- This led him to transition into fitness, leveraging his existing strength and conditioning knowledge.
Loss of Identity in Athletes
- Cullen believes athletes struggle after career-ending injuries partly due to loss of identity, not just physical limitations.
- He emphasizes the importance of finding new direction and compartmentalizing.
CrossFit to Madabolic
- Cullen and his co-founder started in CrossFit, becoming early affiliate owners.
- They transitioned to create Madabolic, focusing on strength and conditioning for everyday people.