The Fitness Business School with Pat Rigsby
Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen
Apr 4, 2025
Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.
44:00
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Quick takeaways
- Brandon Cullen transitioned from an aspiring NHL player to a successful fitness entrepreneur, emphasizing the importance of strength training for all individuals.
- The rapid growth of Madabolic through franchising highlights the importance of maintaining quality coaching and selecting franchisees who align with the brand's values.
Deep dives
Brandon Cullen's Athletic Journey
Brandon Cullen's journey began in Canada, where he pursued his dream of playing in the NHL but faced an abrupt end due to a career-ending concussion. Despite this setback, he turned his focus to strength and conditioning, realizing its significance in enhancing athletic performance. His background in training for hockey led him to start coaching other players, ultimately transitioning to work with the general public after his injury. This shift not only broadened his impact but also laid the groundwork for his later success in the fitness industry.
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