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Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen

The Fitness Business School with Pat Rigsby

CHAPTER

Navigating Fitness Franchising

This chapter explores the evolution of a fitness business model that combines sports training with tailored group fitness experiences. The speakers share their journey from a local gym in Charlotte to a successful franchising strategy, emphasizing coaching quality and client retention in a competitive market. Key insights include market categorization, membership structures, and operational strategies that prioritize results-driven workouts.

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