The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Proven Strategies for Business Success In this insightful episode, Pat explores how revisiting and revitalizing past business tactics can drive significant success in the present market. The discussion highlights the importance of understanding historical marketing methods such as scholarships, sweepstakes, trials, and irresistible offers, and how these can be adapted for today's audience. By combining tried-and-true approaches with modern creativity and technology, businesses can enhance their strategies and achieve sustainable growth. Tune in to discover how learning from the past can springboard your business into the future. 00:00 Introduction: Embracing the End of Summer 00:45 Leveraging Proven Marketing Strategies 02:08 Modern Takes on Classic Marketing Plays 03:58 Building Relationships Before Selling 04:55 The Power of Irresistible Offers 06:37 Learning from the Past for Future Success 08:54 Conclusion: The Surest Path to Success

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Mastering the Art of Creating Irresistible Offers by Capitalizing on Trends In this episode, we delve into how to create compelling offers by leveraging current trends. The host outlines a step-by-step formula for aligning offers with personal values and market dynamics, using examples from the fitness and sports performance sectors. Key points include identifying hot topics, understanding public awareness, and filling knowledge gaps to meet consumer needs. The discussion highlights the importance of strategic marketing and offers insights into the practical application of trends like AI and GLP-1 medications in offer creation. 00:00 Introduction: Spotting Trendy Offers 00:46 Step 1: Align Offers with Your Values 01:28 Step 2: Identify Hot Topics and Trends 02:17 Step 3: Leverage Awareness Gaps 03:58 Step 4: Crafting a Trend-Based Offer 05:26 Step 5: Marketing to the Right Audience 06:58 Conclusion: Applying the Power Offer Formula

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  ---

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Stop, Continue, Start: Crafting Your Success Strategy for the New Year In this episode, we explore the powerful exercise of 'Stop, Continue, Start' to review and enhance your business strategy. Reflect on the past year to identify what activities and investments didn't serve you and should be stopped. Highlight what has worked well and needs to be continued to build momentum. Finally, consider new actions to start and maintain for sustained growth and success. This practical guide encourages intentional planning to ensure your efforts align with your business aspirations, leading to significant improvements in revenue, staff development, and personal growth. 00:00 Reflecting on the Past Year 00:58 Stop: Identifying What to Eliminate 02:26 Continue: Recognizing What Works 04:57 Start: Embracing New Initiatives 06:22 Crafting Your Ideal Week

Everybody talks about, oh, you gotta have good people. You gotta have the right people. That's what makes culture. I'm like, well, you know what? I've seen really good people really kind of flounder because they're not in the right environment. --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Key to Success: The Right Environment for Your Team In this video, we explore the critical importance of creating the right environment for your team. While having good people is essential, their success is significantly influenced by the surrounding culture. Learn how to cultivate an atmosphere where individuals not only thrive but also contribute to a prosperous culture.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- How to Set and Achieve Your Unique Business Goals  In this episode, we discuss the importance of setting personalized business goals rather than copying others' targets. Learn how understanding the 'game' you want to play can help you measure success more effectively. Discover how your personal and professional priorities should shape your objectives and how these goals may evolve over time. The episode emphasizes the adaptation of proven strategies to fit individual strengths and circumstances for optimal growth and fulfillment. 00:00 Understanding the Importance of Personal Goals 01:00 Different Games, Different Success Metrics 01:32 Personal Priorities and Success 03:03 Evolving Goals Over Time 04:08 Defining Your Own Success 05:02 Adapting Strategies to Your Unique Path 05:58 Tailoring Success to Individual Needs 06:42 Embrace Your Unique Journey

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Unseen Struggles: The Reality Behind Success in Sports and Business In this episode, Pat jumps into the unseen challenges faced by high performers in both sports and the business world. Drawing from over 40 years of experience as a player and coach, primarily in baseball, he shares insights on the often invisible hurdles that players and business owners overcome. Pat discusses how spectators and novice entrepreneurs often overlook the hard work, consistency, and perseverance required to achieve success. With anecdotes from professional and Olympic athletes, as well as high-achieving business owners, this episode emphasizes the importance of dedication, long-term commitment, and refining systems to reach desired outcomes. 00:00 The Challenge of Being the Doer  01:59 Invisible Efforts in Sports and Business 04:23 The Reality Behind Success 05:31 Consistency and Perseverance 08:06 Becoming the Person Who Deserves Success 08:50 The Importance of Systems and Habits

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices. 00:00 Introduction to the Branding Conversion System 01:01 Understanding True Branding 01:42 The Disconnect in Direct Response Marketing 03:07 Building Comfort and Trust with Your Brand 04:18 The Power of Borrowed Trust 05:20 Creating Brand Awareness Through Content 07:14 Leveraging Unique Content for Trust 08:45 The Role of Customization in Branding 09:07 Navigating Consumer Choices in the Fitness Industry

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Smart Business Strategies: Learn, Adapt, Succeed | Insights from a Veteran Entrepreneur In this episode, Pat discusses the importance of learning from others in the industry while adapting their strategies to suit individual business needs. Sharing personal experiences, he highlights how borrowing ideas from successful people across various sectors can propel businesses to new heights. By blending these insights with unique circumstances and preferences, business owners can achieve greater success and efficiency. Tune in for actionable advice on balancing imitation with innovation, and why it's crucial to leverage proven methods for faster growth. 00:00 Introduction: Borrowing Ideas in Business 00:48 Learning from Industry Leaders 02:40 Adapting Ideas to Your Unique Business 03:43 Avoiding Common Pitfalls 04:47 The Importance of Personalization 06:13 Conclusion: Learn, Adapt, and Succeed

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Why Nothing is Truly Free: The Hidden Costs of Free Offers in Business In this episode, we delve into the concept that 'nothing is really free,' particularly in the context of offering free trials and services as a business strategy. While free sessions can be an effective way to attract new clients, there's always an opportunity cost involved—for both the customer and the business owner. We discuss the various costs, including time, emotional investment, and potential risks, as well as the long-term financial implications of how you choose to spend your available hours. From the customer's perspective to the business owner's side, the episode explores why free offers are indeed not free and urges thoughtful decision-making about the real costs behind seemingly free propositions. 00:00 The Illusion of Free: An Introduction 00:41 The Hidden Costs of Free Trials 01:00 Opportunity Costs for Clients 01:50 Owner's Perspective: The Cost of Time 03:41 Long-Term Investments vs. Immediate Gratification 04:25 Conclusion: Evaluating the True Cost