

The Fitness Business School with Pat Rigsby
Pat Rigsby
Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com
Episodes
Mentioned books

Oct 10, 2025 • 28min
Fitness Business School - BONUS - Blending Tech and Fitness with Jason Moore of Spren
Get more info at www.spren.com Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Revolutionizing Fitness Business with Sprint: The Ultimate Tool for Coaches In this episode of the Fitness Business School Podcast, host Pat Rigsby chats with Jason Moore, founder and CEO of Spren. They explore how Spren integrates tech and personal coaching to enhance fitness business operations. Jason discusses his journey from personal training to creating biometric tracking tools and the innovative camera tech that enables detailed body composition analysis using just a phone. Key topics include how Spren simplifies data collection, enhances client progress tracking, and supports nutritional guidance and behavioral changes outside the gym. This episode offers valuable insights for fitness business owners looking to grow their practice through technology. 00:00 Introduction and Special Offer 00:22 Meet Jason Moore: Founder of Spren 02:38 The Journey of Spren: From Concept to Success 04:30 Innovative Camera Technology for Body Composition 07:08 Integrating Spren into Small Fitness Businesses 11:18 The Importance of Nutrition and Behavioral Support 20:41 AI Assistant Coach: Enhancing Client Support 24:58 Conclusion and Contact Information 26:31 Special Announcement: Ideal Business Diagnostic

Oct 6, 2025 • 11min
Fitness Business School - 639 - Growing Your Business Through Transformations
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Transformative Impact of Coaching: How a Success-First Mindset Benefits Everyone In this episode, we explore the rewarding journey of coaching through the eyes of a former college baseball coach and successful business owner. Reflecting on his experiences with former players, clients, and industry leaders like Eric Cressey, Dan Kennedy, and Vince Gabriel, Pat's discussion centers on the profound satisfaction derived from seeing those you coach achieve great success. Learn why fostering genuine relationships, celebrating others' achievements, and maintaining a transformational mindset can lead to personal fulfillment and long-term business success. 00:00 Reflecting on Coaching Success 01:16 Impact of Former Students and Clients 02:05 Challenges in the Fitness Industry 03:36 Healthy Coaching Mindset 04:44 Long-Term Coaching Rewards 06:46 Building a Fulfilling Business 07:32 Concluding Thoughts on Coaching

Sep 29, 2025 • 11min
Fitness Business School - 638 - Owning a Business Isn't Easy
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Unlocking Business Success: Beyond Hard Work In this episode, find out about the harsh realities of being a business owner and why hard work alone isn't enough for success. Our host shares insights gleaned from countless conversations with business owners, emphasizing the importance of solving real problems, combining strengths, creating value, and playing to individual talents. Discover actionable tips to direct your time, effort, and perseverance more effectively, ensuring you build the business you've always dreamed of. 00:00 Introduction: The Tough Reality of Being a Business Owner 01:35 The Importance of Solving Real Problems 03:34 Combining Strengths for Business Success 06:19 Focusing on Value Over Effort 07:23 Playing to Your Strengths 08:16 Conclusion: Using Time, Effort, and Energy Wisely

Sep 26, 2025 • 33min
Fitness Business School - BONUS - Capturing the 50+ Market with Jay Croft
Capturing the 50+ Fitness Market with Jay Croft In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns. 00:00 Introduction and Guest Introduction 01:00 Jay Croft's Background in Journalism 01:54 Transition to Fitness Industry 02:20 Identifying the Over 50 Fitness Market 04:11 Prime Fit Content and Marketing Strategies 07:06 Effective Marketing Channels for Older Demographics 11:50 Building Trust and Customer Experience 23:22 Jay's Book: Selling Longevity 26:15 Where to Find More Information

Sep 22, 2025 • 13min
Fitness Business School - 637 - Be Humble. Get Better.
The Art of Information Aggregation and Execution in Business Success In this episode, Pat discusses the importance of aggregating and distilling information for both personal and business improvement. With nearly 20 years of experience coaching business owners and co-owning 40 businesses in the fitness industry, he shares insights on the impact of effective information use and the need for humility. Real-life examples highlight the difference between those who merely consume information and those who execute actionable steps to achieve remarkable success. Tune in to learn how to turn knowledge into tangible outcomes and overcome common stumbling blocks on your path to growth. 00:00 Introduction: Aggregating Information for Improvement 00:51 My Unique Coaching Journey 02:17 Learning from Conversations 03:27 Transplanting Knowledge Across Markets 04:42 Humility: A Key to Learning 06:51 From Knowledge to Action 07:08 The Story of Sam: Execution Over Consumption 10:17 Conclusion: Be Humble and Implement

Sep 15, 2025 • 12min
Fitness Business School - 636 - The Path to a Successful Business Structure
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Leveraging Proven Strategies for Business Success In this insightful episode, Pat explores how revisiting and revitalizing past business tactics can drive significant success in the present market. The discussion highlights the importance of understanding historical marketing methods such as scholarships, sweepstakes, trials, and irresistible offers, and how these can be adapted for today's audience. By combining tried-and-true approaches with modern creativity and technology, businesses can enhance their strategies and achieve sustainable growth. Tune in to discover how learning from the past can springboard your business into the future. 00:00 Introduction: Embracing the End of Summer 00:45 Leveraging Proven Marketing Strategies 02:08 Modern Takes on Classic Marketing Plays 03:58 Building Relationships Before Selling 04:55 The Power of Irresistible Offers 06:37 Learning from the Past for Future Success 08:54 Conclusion: The Surest Path to Success

Sep 8, 2025 • 10min
Fitness Business School - 635 - Selling More by Creating a Power Offer
Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Mastering the Art of Creating Irresistible Offers by Capitalizing on Trends In this episode, we delve into how to create compelling offers by leveraging current trends. The host outlines a step-by-step formula for aligning offers with personal values and market dynamics, using examples from the fitness and sports performance sectors. Key points include identifying hot topics, understanding public awareness, and filling knowledge gaps to meet consumer needs. The discussion highlights the importance of strategic marketing and offers insights into the practical application of trends like AI and GLP-1 medications in offer creation. 00:00 Introduction: Spotting Trendy Offers 00:46 Step 1: Align Offers with Your Values 01:28 Step 2: Identify Hot Topics and Trends 02:17 Step 3: Leverage Awareness Gaps 03:58 Step 4: Crafting a Trend-Based Offer 05:26 Step 5: Marketing to the Right Audience 06:58 Conclusion: Applying the Power Offer Formula

Sep 6, 2025 • 16min
Fitness Business School - 634 - When to Freshen Up Your Offer
Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ---

Sep 1, 2025 • 10min
Fitness Business School - 633 - Stop. Continue. Start.
Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stop, Continue, Start: Crafting Your Success Strategy for the New Year In this episode, we explore the powerful exercise of 'Stop, Continue, Start' to review and enhance your business strategy. Reflect on the past year to identify what activities and investments didn't serve you and should be stopped. Highlight what has worked well and needs to be continued to build momentum. Finally, consider new actions to start and maintain for sustained growth and success. This practical guide encourages intentional planning to ensure your efforts align with your business aspirations, leading to significant improvements in revenue, staff development, and personal growth. 00:00 Reflecting on the Past Year 00:58 Stop: Identifying What to Eliminate 02:26 Continue: Recognizing What Works 04:57 Start: Embracing New Initiatives 06:22 Crafting Your Ideal Week

Aug 24, 2025 • 14min
Fitness Business School - 632 - Creating a Championship Culture
Everybody talks about, oh, you gotta have good people. You gotta have the right people. That's what makes culture. I'm like, well, you know what? I've seen really good people really kind of flounder because they're not in the right environment. --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Key to Success: The Right Environment for Your Team In this video, we explore the critical importance of creating the right environment for your team. While having good people is essential, their success is significantly influenced by the surrounding culture. Learn how to cultivate an atmosphere where individuals not only thrive but also contribute to a prosperous culture.