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The Fitness Business School with Pat Rigsby

Latest episodes

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May 5, 2025 • 14min

Fitness Business School - 617 - Build an Audience for a Thriving Business

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values.  00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building
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Apr 28, 2025 • 13min

Fitness Business School - 616 - Common Mistakes That Are Holding You Back

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Overcoming Common Roadblocks in Fitness Business Success In this episode of the Fitness Business School podcast, Pat discusses common mistakes that hinder fitness business owners from achieving their goals. Key points include the misconceptions surrounding offering free services, the need for mutual commitment between business owners and clients, the importance of consistency and discipline, and avoiding hypocritical behaviors that contradict the advice given to clients. He emphasizes focusing on fundamentals and regular execution over chasing new marketing tactics. Additionally, he introduces a free diagnostic tool to help business owners identify their next steps for growth and success. 00:00 Introduction and Episode Overview 01:08 Common Mistake #1: The Stigma with Free 03:56 Common Mistake #2: Commitment Misconceptions 06:24 Common Mistake #3: Making Excuses 07:56 Common Mistake #4: Hypocrisy in Business Practices 10:59 Conclusion and Special Offer
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Apr 21, 2025 • 10min

Fitness Business School - 615 - Making the Most of What You Have

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Your Unique Strengths for Business Success Reflecting on his past coaching experiences at Shawnee State University, Pat discusses how leading an under-resourced baseball team to significant victories parallels the journey of business owners. Initially mimicking others, he found mediocrity until he harnessed the unique strengths and circumstances of his team, leading to unprecedented success. He emphasizes the importance of business owners adapting best practices to their strengths instead of merely copying others, thereby creating a unique competitive advantage. The speaker illustrates how understanding and leveraging personal and organizational strengths can transform public speaking, business operations, and overall success. 00:00 Reflecting on a Coaching Journey 01:17 Challenges and Realizations 02:20 Adapting to Strengths 03:36 Success Through Differentiation 05:09 Applying Lessons to Business 05:35 Embracing Authenticity in Public Speaking 06:48 Building a Business You Love
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Apr 14, 2025 • 8min

Fitness Business School - 614 - Navigating the Economy

In this insightful discussion, listeners learn how to thrive in challenging economic landscapes. The speaker shares valuable lessons from past downturns, emphasizing the importance of personal development and visibility for business owners. Strategies like offering free trials and maintaining a leadership presence are highlighted to attract and retain customers. By taking proactive steps when others hesitate, businesses can not only survive but flourish during tough times.
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Apr 11, 2025 • 13min

Fitness Business School - Bonus - Lessons from Spring Break

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Spring Break Lessons: Business Insights from Baseball to Theme Parks In this episode of The Fitness Business School Podcast, host Pat Rigsby shares valuable lessons gleaned from a spring break trip to Florida with a baseball team he coaches. He discusses the significance of Dodgertown and its impact on baseball training, the inspirational story of integrating Jackie Robinson into Major League Baseball, and the impressive evolution of Cressey Sports Performance. Pat also draws parallels between the business strategies in the fitness industry and the competitive growth seen in places like Universal and Disney theme parks. Tune in for insights on staying present, learning from others’ successes, and the importance of continuous improvement and networking in both personal and business growth. 00:00 Introduction and Episode Overview 00:27 Spring Break Reflections 01:19 Lessons from Dodgertown 04:58 Team Dynamics and Mastermind Meetings 05:55 Visit to Cressey Sports Performance 08:17 Business Insights from Universal and Disney 10:15 Encouragement to Step Out of Comfort Zones 10:59 Conclusion and Special Offer
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Apr 7, 2025 • 26min

Fitness Business School - 613 - Leveraging Podcasts for Business Development with Eric Malzone

In a lively discussion, Eric Malzone, founder of the Podcast Collective and PR expert in fitness, shares his journey and insights on podcasting's evolution. He highlights how the medium has shifted from niche to mainstream, emphasizing its role in building brand trust and audience engagement. Eric offers practical tips on becoming an engaging podcast guest and maximizing podcasting as a business development tool. He delves into the importance of storytelling and preparation, making this a must-listen for anyone in the fitness industry.
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Apr 4, 2025 • 44min

Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen

Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.
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Mar 31, 2025 • 9min

Fitness Business School - 612 - No One Is Coming to Save You

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- No One's Coming to Save You: Embrace Responsibility and Thrive In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs. 00:00 Introduction: No One's Coming to Save You 00:28 The Reality of Business Ownership 01:37 Personal Responsibility and Liberation 03:27 Embracing the Challenge 05:47 Proactive Business Strategies 07:20 Conclusion and Special Offer
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Mar 24, 2025 • 35min

Fitness Business School - 611 - Breaking Barriers in Fitness with Bill Hartman

Get more info on all things Bill Hartman at: https://billhartmanpt.com/ Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- In this episode of The Fitness Business School, Pat Rigsby converses with Bill Hartman, co-creator of the United Health and Performance continuum model. Reflecting on their long-standing collaboration since 2006, Bill shares insights into his journey from a traditional fitness background to developing innovative business models and training methodologies. They discuss his career transition from rehabilitation to performance, the importance of evolving one's understanding in the fitness industry, and the inception of the UHP network. The episode highlights the continuous drive for improvement and the practical teaching methods Bill employs to educate and inspire fitness professionals. 00:00 Introduction and Guest Background 01:04 Early Career and Influences 02:37 Evolution of Practice and Philosophy  05:28 Challenges and Milestones 11:44 Integration of Rehab and Performance 17:04 Teaching and Mentorship 22:19 The UHP Network and Future Directions 32:29 Conclusion and Final Thoughts
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Mar 17, 2025 • 8min

Fitness Business School - 610 - Getting Real with Your Actual Problems

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- In this episode, Pat shares insights gained from his experience as a lifelong Cincinnati Reds fan and baseball coach. Using the recent firing of the Reds' manager as a case study, he discusses the importance of addressing fundamental issues in an organization rather than relying on quick fixes. Pat draws parallels between the management of a Major League Baseball team and small business operations, emphasizing the necessity of maintaining strong foundational systems, such as marketing, staffing, and operations, to achieve lasting success. 00:00 Introduction and Setting the Stage 00:21 Baseball and Business: A Personal Anecdote 01:10 The Real Problems in Business 02:20 Fundamentals of a Healthy Business 04:06 Avoiding Band-Aid Solutions 05:30 Building a Strong Foundation 06:10 Conclusion: Lessons from the Big Leagues

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