The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- 7 Steps to Becoming a Successful Business Owner In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among successful business owners. Over the last year, we've seen remarkable achievements from our Boardroom and Project 500 participants. I'll walk you through seven universal steps to help you clarify your service, activate your assets, systemize operations, transition from operator to owner, focus on growth numbers, maintain consistency, and lead effectively. Whether you're a gym owner, sports performance business owner, or any business owner, these principles will guide you toward building a successful and sustainable business. 00:00 Introduction and Overview 00:10 Success Stories and Commonalities 01:32 Seven Steps to Success 01:42 Step 1: Clarity in Business 03:35 Step 2: Activating Existing Assets 05:18 Step 3: Systemizing Operations 07:07 Step 4: Embracing the Owner Role 08:36 Step 5: Focusing on Key Numbers 10:08 Step 6: Consistency in Marketing and Client Experience 11:17 Step 7: Leading the Business 14:01 Conclusion and Final Thoughts

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Simplest Way to Win in Business: Consistency and Perseverance In this episode, Pat discusses the simplest way to achieve success in business and life: being willing to consistently do the things that most people won't. He shares personal anecdotes about writing daily emails for over 20 years, producing more than 700 podcast episodes, and the importance of local relationship marketing. Patrick emphasizes that success often comes from dedication to simple, consistent actions rather than seeking out elusive 'magic' solutions. Tune in to learn why consistency is your most defensible advantage in any competitive landscape. 00:00 Introduction and Episode Overview 00:02 The Simplest Way to Win in Business 00:55 Consistency and Commitment 03:34 Podcasting Journey and Lessons Learned 05:54 Local Relationship Marketing 07:42 Conclusion: Do What Others Won't

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his business approach, moving from trying to rescue struggling individuals to partnering with those who have a strong foundational skill set. He shares his professional journey from being a college baseball coach to a business owner and coach, emphasizing the importance of selecting clients and partners who are ready and willing to achieve their goals. He outlines how this strategy has led to more enjoyable and successful collaborations and encourages business owners to adopt a similar mindset for better results. 00:00 Introduction and Personal Backstory 00:41 Financial Struggles and Empathy 01:43 Recognizing the Right Clients 03:09 Building a Strong Foundation 05:27 The Importance of Collaboration 06:18 Client Attraction and Marketing 07:59 Conclusion and Future Goals

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Key Differences Between Successful and Struggling Business Owners In this episode, Pat discusses the fundamental differences between business owners who are doing well and those who are struggling. Based on years of observation and interaction with a variety of clients, he highlights four crucial areas: time management using daily planners, execution of monthly marketing systems, understanding of important business metrics, and active engagement both internally with their teams and externally with mentors. Pat emphasizes the importance of consistency and dedication in these areas to build a thriving business. 00:00 Introduction: The Key to Success 00:14 Observations from the Field 01:15 Fundamental Differences Between Success and Struggle 02:55 The Four Pillars of a Successful Business 03:01 Time Management Strategies 04:06 Monthly Marketing Systems 05:05 Knowing Your Numbers 05:59 Engaging Internally and Externally 07:50 Consistency and Long-Term Success 09:05 Conclusion: The Path to a Better Business

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes impact client outcomes and provides insights on how to attract clients who operate with urgency. Pat shares his experience of working with clients over the years, highlighting the effectiveness of those who take ownership and are proactive. He offers practical tips on tailoring marketing strategies to attract motivated clients who are ready to take responsibility and achieve their goals. 00:00 Introduction: Urgency vs. Desperation 00:11 Understanding Urgency and Desperation 00:47 Embracing Urgency for Success 01:12 The Pitfalls of Desperation 02:03 Choosing Your Ideal Client 03:03 Key Differences Between Urgency and Desperation 04:27 The Importance of Ownership and Responsibility 06:19 Attracting the Right Clients 08:16 Conclusion: Crafting Your Marketing Message

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Key to Building a Business You Love: It's Not Just About the What, It's About the Who In this episode, Pat Rigsby discusses a common oversight many entrepreneurs make when building a business they are passionate about. Drawing from his experience co-authoring books on gym and sports facility ownership, he emphasizes that success is not solely dependent on the business concept (the 'what') but significantly on the people involved (the 'who'). He highlights the importance of marketing to attract the right team members and clients who align with your values and passion. Pat argues that enjoying your business and achieving long-term success hinges more on surrounding yourself with the right people than solely focusing on the type of work you do. 00:00 Introduction: The Missing Piece in Building a Business You Love 00:14 Personal Journey and Recent Projects 01:10 The Importance of 'Who' Over 'What' 02:05 Real-Life Examples and Personal Insights 04:01 The Role of Marketing in Attracting the Right People 05:58 Conclusion: Building a Business Around the Right People

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Truth About Retention: Building Strong Client Relationships In today's episode, Pat discusses the critical role of retention in business, particularly from his experience as a college baseball coach and business coach. He explains that retention is less about tethering clients to you and more about building strong connections through relationships and delivering results. Pat emphasizes that life circumstances may cause clients to pause their memberships, but maintaining a positive relationship ensures they are more likely to return. He advocates for prioritizing relationships and results over unbroken memberships to create long-term client loyalty and successful retention. 00:00 Introduction to Retention 00:11 Personal Experience with Retention 01:16 The Foundation of Retention: Relationships and Results 01:42 Client Lifetime Value vs. Unbroken Membership 02:15 Adapting to Changing Circumstances 03:10 Maintaining Long-Term Connections 05:14 Conclusion: Focus on Relationships and Results

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business In this episode, Pat discusses the crucial difference between marketing promises and the underlying truth of achieving long-term business success. He addresses the prevalence of instant gratification tactics on social media and emphasizes the importance of personal growth for business owners. He argues that sustainable success doesn't come from temporary campaigns or quick fixes but from evolving into the type of person capable of maintaining and improving business outcomes. He encourages gym owners to focus on becoming leaders who can create value for their clients and teams, drawing parallels to clients' fitness journeys and their relationship with food and exercise. 00:00 Introduction: Marketing vs. Truth 00:12 The Allure of Instant Gratification 01:21 The Owner Operating System 01:56 The Importance of Personal Growth 03:15 Long-Term Success Strategies 04:18 Conclusion: Addressing the Root Cause

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Breaking Free from Mediocrity: Innovative Pathways to Business Success In this episode, Pat discusses the surest path to mediocrity and the importance of breaking away from conventional methods to achieve business success. As a business coach, he highlights the common struggle of letting go of past practices and embracing new approaches. He shares personal stories of how thinking differently in managing college baseball programs, personal training businesses, and launching franchises led to significant growth and success. Emphasizing that the biggest risk is adhering to the status quo, Pat advocates for boldness, innovation, and learning from other industries to build a successful, scalable business that supports your life. The key takeaway is simple: to achieve better results, one must be willing to become better and different. 00:00 Introduction: The Path to Mediocrity 00:11 Breaking Away from the Norm 01:16 Innovative Business Strategies 02:21 The Courage to Be Different 03:36 The Risk of Staying the Same 05:35 Conclusion: Embrace Change for Success