The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Reaching Your Fitness Business Goals in 18 Months   In this episode of the Fitness Business School podcast, host Pat Rigsby discusses the keys to achieving your fitness business goals within 18 months. He shares insights from his experience with a disciplined client, Sam Bakhtiari, who built a nine-figure fitness empire. Pat emphasizes the importance of following a structured plan, being committed, and consistently putting in the work to see significant progress. He introduces the concept of 'FTDI' (Follow the Damn Instructions) as a simple yet powerful approach to reaching business milestones. Additionally, Pat offers a free ideal business diagnostic evaluation to help identify and address the most critical needs for business growth.   00:00 Introduction to Achieving Goals in 18 Months 00:28 Client Success Story: Sam Bakhtiari 01:43 The Power of Following Instructions 02:43 Implementing Systems for Business Growth 04:33 Consistency and Perseverance 06:42 Commitment to the Plan 07:42 Real-Life Success Stories 08:54 Conclusion and Special Offer

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Building a Power Network: Simple Steps to Strengthen Relationships In this episode, Pat discusses the importance of building a powerful network and shares insights from a recent panel discussion at Shawnee State University. He emphasizes the value of maintaining relationships and seeking advice from knowledgeable individuals. Pat introduces two key strategies: 'Follow up Friday' for keeping current connections strong, and actively seeking advice from potential mentors to create new, valuable relationships. Through personal anecdotes and practical tips, he illustrates how these steps can help in building a robust and supportive network.   00:00 Introduction to Building a Power Network 00:08 The Importance of Networking 01:06 Franchise Training and Networking 01:57 Networking for College Students 02:48 Follow Up Friday: Maintaining Connections 04:05 Asking for Advice: Building New Relationships 06:05 Conclusion: Steps to Build a Power Network

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth.   00:00 Introduction: The Key to Growth in 2025 00:31 Current Trends in the Fitness Industry 02:13 The Importance of Personal Connection 04:48 Building Relationships and Trust 06:11 Time with Brand: A Crucial Factor 11:23 Practical Steps to Personalize Your Approach 14:01 Conclusion and Special Offer

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Mastering Client Conversions: Four Steps to Boost Your Business   In this episode, Pat Rigsby dives into effective strategies for converting more leads into clients. He emphasizes the importance of moving beyond merely gathering leads to improving the follow-up and conversion processes. Pat Rigsby outlines a four-step approach: engagement, discovery, value building, and offering tailored program options. He highlights the significance of building rapport, understanding client needs, personalizing value propositions, and giving clients control over their choices. This comprehensive guide aims to help business owners enhance their client conversion rates by making each lead more valuable through meaningful interactions.   00:00 Introduction to Client Conversion 00:09 Understanding the Lead Problem 02:30 The Importance of Engagement 05:05 Discovery Phase: Asking the Right Questions 09:17 Building Value with Personalized Solutions 11:59 Presenting Programs and Closing the Deal 14:26 Maximizing Lead Value

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement. 00:00 Introduction to Building Around Constants 00:28 The Evolution of Social Media Platforms 01:40 Timeless Business Foundations 02:24 The Importance of Connection 03:31 Convenience as a Key Factor 04:13 Delivering Value to Customers 05:18 Building Trust with Your Audience 05:51 The Desire for Personal Growth 07:22 Leveraging Technology and Trends 08:14 Conclusion and Special Offer

  Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey   In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success.   00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Building Strong Client Relationships with Know, Like, Trust, and Truth In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients. 00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success

Discover the power of the 10-10-3 approach to relationship marketing. Learn how to answer the top 10 client questions and pose another 10 that they should be asking to build trust. Uncover strategies for creating high-quality content while developing a powerful 'super signature' that engages clients. This method not only attracts leads but also turns them into committed customers, maximizing your fitness business potential.

Explore the future of fitness as AI steps into a vital role, enhancing personalization while keeping humans at the forefront. Discover exciting opportunities in wellness and longevity, especially for aging populations. Learn how independent training facilities can thrive by focusing on personalization and specialization in a competitive landscape. Effective marketing and streamlined operations are essential for success in the evolving fitness industry.

Explore the future of fitness with insightful predictions for 2025! Key topics include the rising importance of accountability in fitness programs to enhance client results. The conversation highlights how collaboration among fitness professionals and related sectors can drive success in a rapidly evolving landscape. Discover how historical trends shaped modern practices and why isolationist strategies are becoming a thing of the past. Exciting trends and strategies await as the industry gears up for significant changes!