The Fitness Business School with Pat Rigsby Fitness Business School - Business Growth Through Conversion
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In this episode, we dive into the crucial 'Convert Unit', emphasizing the importance of sequential follow-up after making initial connections. We discuss optimal follow-up timelines (every 1-2 days for the first 14-21 days) utilizing multi-channel outreach—emails, texts, and phone calls. Learn how to nurture leads with invitations for consultations, trials, and educational content to showcase expertise and build relationships. Discover the power of low-risk offers like free trials to get prospects through the door and convert them into clients. Don't miss out on strategies that ensure you're not leaving 80% of opportunities on the table.
00:00 Introduction to the Connect Unit 00:29 The Importance of Follow-Up 02:11 Effective Follow-Up Strategies 03:17 Ongoing Follow-Up and Offers 05:04 Concluding Thoughts on the Convert Unit