The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Building Strong Client Connections: Effective Strategies In this episode, we explore the 'Connect Unit' of business, which involves forming initial relationships with prospective clients. Learn how to identify your target audience, understand their dream outcomes, and create awareness through both online and offline channels. Discover effective techniques for offering value to potential clients in exchange for their contact information and permission to follow up. Whether using social media, local events, or Google business listings, this guide provides practical tips for making powerful first impressions and setting the stage for conversion. 00:00 Introduction: Simplifying Business Units 00:20 Connecting with Prospective Clients 00:53 Identifying and Understanding Your Audience 01:26 Creating Awareness and Value Exchange 02:07 Engaging on Social Media and Beyond 02:56 Local Community Engagement Strategies 04:04 Leveraging Google for Visibility 04:34 Conclusion: Transition to the Convert Unit

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment. 00:00 Introduction to Simple Marketing for Small Businesses 01:09 Monday: Kickstart Your Week with Lead Ads and Outreach 07:29 Tuesday: Crafting and Distributing Weekly Offers 09:05 Wednesday: Maximizing Offer Visibility 09:42 Thursday: Building Local Business Partnerships 10:35 Friday: Follow-Up and Client Reconnection 12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values.  00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Overcoming Common Roadblocks in Fitness Business Success In this episode of the Fitness Business School podcast, Pat discusses common mistakes that hinder fitness business owners from achieving their goals. Key points include the misconceptions surrounding offering free services, the need for mutual commitment between business owners and clients, the importance of consistency and discipline, and avoiding hypocritical behaviors that contradict the advice given to clients. He emphasizes focusing on fundamentals and regular execution over chasing new marketing tactics. Additionally, he introduces a free diagnostic tool to help business owners identify their next steps for growth and success. 00:00 Introduction and Episode Overview 01:08 Common Mistake #1: The Stigma with Free 03:56 Common Mistake #2: Commitment Misconceptions 06:24 Common Mistake #3: Making Excuses 07:56 Common Mistake #4: Hypocrisy in Business Practices 10:59 Conclusion and Special Offer

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Your Unique Strengths for Business Success Reflecting on his past coaching experiences at Shawnee State University, Pat discusses how leading an under-resourced baseball team to significant victories parallels the journey of business owners. Initially mimicking others, he found mediocrity until he harnessed the unique strengths and circumstances of his team, leading to unprecedented success. He emphasizes the importance of business owners adapting best practices to their strengths instead of merely copying others, thereby creating a unique competitive advantage. The speaker illustrates how understanding and leveraging personal and organizational strengths can transform public speaking, business operations, and overall success. 00:00 Reflecting on a Coaching Journey 01:17 Challenges and Realizations 02:20 Adapting to Strengths 03:36 Success Through Differentiation 05:09 Applying Lessons to Business 05:35 Embracing Authenticity in Public Speaking 06:48 Building a Business You Love

In this insightful discussion, listeners learn how to thrive in challenging economic landscapes. The speaker shares valuable lessons from past downturns, emphasizing the importance of personal development and visibility for business owners. Strategies like offering free trials and maintaining a leadership presence are highlighted to attract and retain customers. By taking proactive steps when others hesitate, businesses can not only survive but flourish during tough times.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Spring Break Lessons: Business Insights from Baseball to Theme Parks In this episode of The Fitness Business School Podcast, host Pat Rigsby shares valuable lessons gleaned from a spring break trip to Florida with a baseball team he coaches. He discusses the significance of Dodgertown and its impact on baseball training, the inspirational story of integrating Jackie Robinson into Major League Baseball, and the impressive evolution of Cressey Sports Performance. Pat also draws parallels between the business strategies in the fitness industry and the competitive growth seen in places like Universal and Disney theme parks. Tune in for insights on staying present, learning from others’ successes, and the importance of continuous improvement and networking in both personal and business growth. 00:00 Introduction and Episode Overview 00:27 Spring Break Reflections 01:19 Lessons from Dodgertown 04:58 Team Dynamics and Mastermind Meetings 05:55 Visit to Cressey Sports Performance 08:17 Business Insights from Universal and Disney 10:15 Encouragement to Step Out of Comfort Zones 10:59 Conclusion and Special Offer

In a lively discussion, Eric Malzone, founder of the Podcast Collective and PR expert in fitness, shares his journey and insights on podcasting's evolution. He highlights how the medium has shifted from niche to mainstream, emphasizing its role in building brand trust and audience engagement. Eric offers practical tips on becoming an engaging podcast guest and maximizing podcasting as a business development tool. He delves into the importance of storytelling and preparation, making this a must-listen for anyone in the fitness industry.

Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- No One's Coming to Save You: Embrace Responsibility and Thrive In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs. 00:00 Introduction: No One's Coming to Save You 00:28 The Reality of Business Ownership 01:37 Personal Responsibility and Liberation 03:27 Embracing the Challenge 05:47 Proactive Business Strategies 07:20 Conclusion and Special Offer