

The Fitness Business School with Pat Rigsby
Pat Rigsby
Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to share stories of successful entrepreneurs who have built successful, lifestyle friendly businesses and teach you to do the same. Find out more at www.PatRigsby.com
Episodes
Mentioned books

Apr 4, 2025 • 44min
Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen
Brandon Cullen, Co-founder and Chief Concept Officer of Madabolic, shares his inspiring journey from a professional hockey player to a fitness entrepreneur following a career-ending injury. He discusses the founding of Madabolic, emphasizing a distinctive focus on strength and conditioning. Brandon offers insights into navigating the franchise model, targeting high performers, and the critical traits franchisees need for success. Listeners can also explore the unique branding strategies and operational approaches that have contributed to the franchise’s growth in a competitive market.

Mar 31, 2025 • 9min
Fitness Business School - 612 - No One Is Coming to Save You
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- No One's Coming to Save You: Embrace Responsibility and Thrive In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs. 00:00 Introduction: No One's Coming to Save You 00:28 The Reality of Business Ownership 01:37 Personal Responsibility and Liberation 03:27 Embracing the Challenge 05:47 Proactive Business Strategies 07:20 Conclusion and Special Offer

Mar 24, 2025 • 35min
Fitness Business School - 611 - Breaking Barriers in Fitness with Bill Hartman
Get more info on all things Bill Hartman at: https://billhartmanpt.com/ Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode of The Fitness Business School, Pat Rigsby converses with Bill Hartman, co-creator of the United Health and Performance continuum model. Reflecting on their long-standing collaboration since 2006, Bill shares insights into his journey from a traditional fitness background to developing innovative business models and training methodologies. They discuss his career transition from rehabilitation to performance, the importance of evolving one's understanding in the fitness industry, and the inception of the UHP network. The episode highlights the continuous drive for improvement and the practical teaching methods Bill employs to educate and inspire fitness professionals. 00:00 Introduction and Guest Background 01:04 Early Career and Influences 02:37 Evolution of Practice and Philosophy 05:28 Challenges and Milestones 11:44 Integration of Rehab and Performance 17:04 Teaching and Mentorship 22:19 The UHP Network and Future Directions 32:29 Conclusion and Final Thoughts

Mar 17, 2025 • 8min
Fitness Business School - 610 - Getting Real with Your Actual Problems
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode, Pat shares insights gained from his experience as a lifelong Cincinnati Reds fan and baseball coach. Using the recent firing of the Reds' manager as a case study, he discusses the importance of addressing fundamental issues in an organization rather than relying on quick fixes. Pat draws parallels between the management of a Major League Baseball team and small business operations, emphasizing the necessity of maintaining strong foundational systems, such as marketing, staffing, and operations, to achieve lasting success. 00:00 Introduction and Setting the Stage 00:21 Baseball and Business: A Personal Anecdote 01:10 The Real Problems in Business 02:20 Fundamentals of a Healthy Business 04:06 Avoiding Band-Aid Solutions 05:30 Building a Strong Foundation 06:10 Conclusion: Lessons from the Big Leagues

Mar 10, 2025 • 31min
Fitness Business School - 609 - Exploring AI in the Fitness Industry with Todd Earwood
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Exploring AI in Fitness and Business with Todd Earwood The Fitness Business School In this episode of The Fitness Business School, Pat is joined by his friend and prolific entrepreneur, Todd Earwood. Todd, a partner at VC firm Half Court Ventures specializing in AI investments, shares deep insights into the world of artificial intelligence. They discuss AI's role in technology, marketing, and business operations, and delve into Todd's varied entrepreneurial experiences. Tune in as Todd offers practical advice on how AI can benefit the fitness industry and beyond, and how to effectively utilize AI tools in your business endeavors. 00:00 Introduction and Guest Welcome 01:31 Todd's Entrepreneurial Journey 02:21 Investing in AI 03:59 AI in Business Operations 07:07 AI in Fitness and Health 09:58 Practical AI Tools and Tips 12:36 Future of AI and Final Thoughts 28:01 Conclusion and Show Notes

Mar 3, 2025 • 12min
Fitness Business School - 608 - Create a Cash Infusion
Creating a Cash Infusion: Tips and Strategies for Business Owners In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model. 00:00 Introduction to Cash Infusion 00:22 Overcoming Aversion to Selling 02:03 The Value of Ethical Selling 02:29 Exploring Cash Infusion Strategies 03:37 Subscription Models and Beyond 04:00 Solving Problems for Additional Revenue 04:55 Specialty Programs and Workshops 05:31 Maximizing Client Engagement 07:15 Leveraging Enrollment and Maintenance Fees 09:09 Creative Cash Generation Tips 10:10 Conclusion: Embrace Proactive Selling --- Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh

Feb 24, 2025 • 10min
Fitness Business School - 607 - Why a Business Fails
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Understanding the Root Causes of Business Failure In this episode, Pat explores the reasons why businesses fail, drawing from his experience across various industries. He identifies common excuses like location and market saturation but emphasizes the critical role of the owner's psychology and proactive strategy. By highlighting examples such as independent restaurants and misguided business tactics, he underscores the importance of aligning strategy with actions and continuously seeking opportunities. He shares insights on how successful business owners take responsibility, remain proactive, and avoid the pitfalls that often lead to failure. 00:00 Introduction: Why Businesses Fail 00:17 Observations from Various Industries 01:52 The Owner's Mentality 02:53 Strategy and Tactics 03:51 Proactive vs. Reactive Business Owners 05:59 The Role of Luck and Effort 06:49 Conclusion: Learning from Failures

Feb 17, 2025 • 11min
Fitness Business School - 606 - Achieve Your Goals in 18 Months or Less
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Reaching Your Fitness Business Goals in 18 Months In this episode of the Fitness Business School podcast, host Pat Rigsby discusses the keys to achieving your fitness business goals within 18 months. He shares insights from his experience with a disciplined client, Sam Bakhtiari, who built a nine-figure fitness empire. Pat emphasizes the importance of following a structured plan, being committed, and consistently putting in the work to see significant progress. He introduces the concept of 'FTDI' (Follow the Damn Instructions) as a simple yet powerful approach to reaching business milestones. Additionally, Pat offers a free ideal business diagnostic evaluation to help identify and address the most critical needs for business growth. 00:00 Introduction to Achieving Goals in 18 Months 00:28 Client Success Story: Sam Bakhtiari 01:43 The Power of Following Instructions 02:43 Implementing Systems for Business Growth 04:33 Consistency and Perseverance 06:42 Commitment to the Plan 07:42 Real-Life Success Stories 08:54 Conclusion and Special Offer

Feb 10, 2025 • 9min
Fitness Business School - 605 - Two Steps to Building a Power Network
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building a Power Network: Simple Steps to Strengthen Relationships In this episode, Pat discusses the importance of building a powerful network and shares insights from a recent panel discussion at Shawnee State University. He emphasizes the value of maintaining relationships and seeking advice from knowledgeable individuals. Pat introduces two key strategies: 'Follow up Friday' for keeping current connections strong, and actively seeking advice from potential mentors to create new, valuable relationships. Through personal anecdotes and practical tips, he illustrates how these steps can help in building a robust and supportive network. 00:00 Introduction to Building a Power Network 00:08 The Importance of Networking 01:06 Franchise Training and Networking 01:57 Networking for College Students 02:48 Follow Up Friday: Maintaining Connections 04:05 Asking for Advice: Building New Relationships 06:05 Conclusion: Steps to Build a Power Network

Feb 3, 2025 • 16min
Fitness Business School - 604 - Be More Personal in 2025
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth. 00:00 Introduction: The Key to Growth in 2025 00:31 Current Trends in the Fitness Industry 02:13 The Importance of Personal Connection 04:48 Building Relationships and Trust 06:11 Time with Brand: A Crucial Factor 11:23 Practical Steps to Personalize Your Approach 14:01 Conclusion and Special Offer