The Fitness Business School with Pat Rigsby

Explore the future of fitness with insightful predictions for 2025! Key topics include the rising importance of accountability in fitness programs to enhance client results. The conversation highlights how collaboration among fitness professionals and related sectors can drive success in a rapidly evolving landscape. Discover how historical trends shaped modern practices and why isolationist strategies are becoming a thing of the past. Exciting trends and strategies await as the industry gears up for significant changes!

Learn how to effectively plan your year for maximum success by preloading your calendar with key activities. Discover the benefits of integrating cashflow into your scheduling and adopting six-week planning cycles rather than quarterly ones. Emphasize setting weekly priorities through structured check-ins to stay on track. Plus, unlock the secret of 'owning the day' by planning your next day in advance. This approach aims to enhance productivity, consistency, and ultimately help you achieve your business goals.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat reflects on his recent experience at the hospital where his father underwent open-heart surgery. He shares valuable lessons about balancing business and personal life. Pat emphasizes the importance of building a business that not only serves clients but also allows the owner to lead a fulfilling life. He discusses the need to prioritize health, family, and personal goals, reminding listeners that time is limited and they should strive to enjoy life's moments now rather than postponing them. Pat encourages entrepreneurs to reengineer their businesses to align with their desired lifestyles and to appreciate the present while building something they are proud of.   00:00 Introduction: A Lesson from the Hospital 00:58 Gratitude for Business Flexibility 02:22 The Value of Time and Experiences 03:41 Shifting Priorities and Health 04:46 Appreciating the Moment 05:39 Building a Fulfilling Business 07:54 Conclusion: Reset and Reengineer

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- Working Smarter: The Key to Sustainable Business Success In this episode, Pat Rigsby addresses the illusion of productivity tied to long hours and relentless hustle. Rigsby emphasizes that true progress comes from focusing on the right tasks rather than sheer effort. He shares insights on how business owners can prioritize effectively to avoid burnout and achieve their goals more efficiently. Through strategic planning and identifying the 'next right moves,' Rigsby highlights the importance of working smarter, not harder, to build a successful and sustainable business.   00:00 Introduction: Why Hard Work Alone Doesn't Matter 00:28 The Illusion of Busyness vs. Productivity 01:25 Choosing the Right Moves for Success 02:36 Evolving Beyond the Startup Phase 04:31 Planning and Prioritizing for Growth 05:08 Project 500: Coaching for Business Success 06:25 Conclusion: Work Smarter, Not Harder

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent.   00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts

Graham Wilkerson, owner of Genesis Sports Performance, shares his inspiring journey from renting space in a gym to building a multi-location sports performance brand. He discusses his unique brand guarantee that ensures measurable gains for athletes. The conversation dives into effective marketing strategies, adapting training programs for young athletes, and the importance of community connections. Graham also highlights the transition to a management role, focusing on staff training and expanding business opportunities, including plans for licensing and franchising.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   -----   In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational.   00:00 Introduction and Welcome 01:01 Bill's Journey from Football to Business 03:03 The Birth of Baseball Lifestyle 04:57 First Major Milestones 08:09 Explosive Growth and COVID Impact 13:17 Marketing Strategies and Product Expansion 28:42 Consulting and Business Advice 33:56 Taking Over the Business 34:30 Raising Prices and Changing Strategies 36:52 Effective Marketing Techniques 37:16 Building and Utilizing an Email List 44:43 The Power of Facebook Ads 49:10 The Role of Follow-Up in ROI 54:13 Leveraging AI for Business Growth 55:59 Evolving Roles and Business Growth 01:00:07 Future Plans and Expansion 01:02:34 Closing Thoughts and Contact Information

Crafting a Winning Work Culture: Insights from Leadership & Vision In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success. 00:00 Introduction to Building a Great Culture 00:14 Reflecting on Past Experiences 03:58 The Importance of Leadership 04:26 Vision and Values in Business 07:55 The Role of Systems 10:17 Finding and Hiring Good People 10:31 Generational Differences in Work Ethic 10:59 Adapting to Modern Hiring Practices 11:59 Building a Values-Aligned Team 13:26 The Importance of Communication 15:36 Creating Lasting Relationships 17:43 Conclusion and Final Thoughts For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line. Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.  00:00 Introduction: Evolving to Serve Your Ideal Client 00:15 Learning from Other Industries 00:36 Adapting in the Fitness Industry 01:34 Holly's Business Evolution 02:54 My Business Transformation 03:59 Navigating Market Changes 05:51 Specializing to Stand Out 07:12 The Importance of Differentiation 08:57 Conclusion: Building a Lasting Business