The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Mastering Client Conversions: Four Steps to Boost Your Business   In this episode, Pat Rigsby dives into effective strategies for converting more leads into clients. He emphasizes the importance of moving beyond merely gathering leads to improving the follow-up and conversion processes. Pat Rigsby outlines a four-step approach: engagement, discovery, value building, and offering tailored program options. He highlights the significance of building rapport, understanding client needs, personalizing value propositions, and giving clients control over their choices. This comprehensive guide aims to help business owners enhance their client conversion rates by making each lead more valuable through meaningful interactions.   00:00 Introduction to Client Conversion 00:09 Understanding the Lead Problem 02:30 The Importance of Engagement 05:05 Discovery Phase: Asking the Right Questions 09:17 Building Value with Personalized Solutions 11:59 Presenting Programs and Closing the Deal 14:26 Maximizing Lead Value

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement. 00:00 Introduction to Building Around Constants 00:28 The Evolution of Social Media Platforms 01:40 Timeless Business Foundations 02:24 The Importance of Connection 03:31 Convenience as a Key Factor 04:13 Delivering Value to Customers 05:18 Building Trust with Your Audience 05:51 The Desire for Personal Growth 07:22 Leveraging Technology and Trends 08:14 Conclusion and Special Offer

  Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Growth and Adaptability in the Fitness Industry with Eric Cressey   In this episode of the Fitness Business School, host Pat Rigsby sits down with Eric Cressey to discuss the latest developments in the fitness industry, focusing on Cressey’s rapidly growing facilities at CSP (Cressey Sports Performance). The conversation highlights the challenges and decisions involved in expanding the facility, including the recent acquisition of new space to accommodate their growth. Cressey also shares insights into balancing his roles, including his work with the New York Yankees and family responsibilities. Additionally, the discussion covers strategies for maintaining high-quality training and client relationships, the importance of team selection and development, and future goals for seminars and educational programs at the expanded CSP. Cressey emphasizes the importance of adding value, protecting the brand, and leveraging strategic partnerships to foster growth and success.   00:00 Introduction and Annual Podcast Kickoff 00:47 State of the Union: CSP Growth and Expansion 05:01 Balancing Responsibilities: Yankees and CSP 08:52 Lessons from the Yankees: Protecting the Brand 12:11 Managing Growth and Building a Team 20:27 Future Plans and Exciting Developments 22:33 Exciting Corporate Partnerships and Personal Resolutions 23:54 Spring Training and Facility Traffic Flow 25:47 Balancing Family Life and Gymnastics Challenges 29:04 Adding Value and Building Relationships 33:40 Challenges of Remote Coaching and Administrative Growth 41:54 Concluding Thoughts and Future Plans

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Building Strong Client Relationships with Know, Like, Trust, and Truth In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients. 00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success

Discover the power of the 10-10-3 approach to relationship marketing. Learn how to answer the top 10 client questions and pose another 10 that they should be asking to build trust. Uncover strategies for creating high-quality content while developing a powerful 'super signature' that engages clients. This method not only attracts leads but also turns them into committed customers, maximizing your fitness business potential.

Explore the future of fitness as AI steps into a vital role, enhancing personalization while keeping humans at the forefront. Discover exciting opportunities in wellness and longevity, especially for aging populations. Learn how independent training facilities can thrive by focusing on personalization and specialization in a competitive landscape. Effective marketing and streamlined operations are essential for success in the evolving fitness industry.

Explore the future of fitness with insightful predictions for 2025! Key topics include the rising importance of accountability in fitness programs to enhance client results. The conversation highlights how collaboration among fitness professionals and related sectors can drive success in a rapidly evolving landscape. Discover how historical trends shaped modern practices and why isolationist strategies are becoming a thing of the past. Exciting trends and strategies await as the industry gears up for significant changes!

Learn how to effectively plan your year for maximum success by preloading your calendar with key activities. Discover the benefits of integrating cashflow into your scheduling and adopting six-week planning cycles rather than quarterly ones. Emphasize setting weekly priorities through structured check-ins to stay on track. Plus, unlock the secret of 'owning the day' by planning your next day in advance. This approach aims to enhance productivity, consistency, and ultimately help you achieve your business goals.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat reflects on his recent experience at the hospital where his father underwent open-heart surgery. He shares valuable lessons about balancing business and personal life. Pat emphasizes the importance of building a business that not only serves clients but also allows the owner to lead a fulfilling life. He discusses the need to prioritize health, family, and personal goals, reminding listeners that time is limited and they should strive to enjoy life's moments now rather than postponing them. Pat encourages entrepreneurs to reengineer their businesses to align with their desired lifestyles and to appreciate the present while building something they are proud of.   00:00 Introduction: A Lesson from the Hospital 00:58 Gratitude for Business Flexibility 02:22 The Value of Time and Experiences 03:41 Shifting Priorities and Health 04:46 Appreciating the Moment 05:39 Building a Fulfilling Business 07:54 Conclusion: Reset and Reengineer

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways