The Fitness Business School with Pat Rigsby

In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts.  00:00 Introduction and Overview 00:11 Starting the First Business 02:01 Key Lessons from the First Business 03:49 Adapting to the Market 06:53 Importance of a Scoreboard 08:45 Staff Training and Development 10:47 Creating a Holistic Client Experience 14:30 Conclusion and Timeless Lessons --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a level of humility that allows them to learn from others. Additionally, they demonstrate good timing, being prepared for opportunities as they arise. These traits, transcend tactical strategies, forming the backbone of success across various industries. 00:00 Identifying Patterns in Business Success 01:15 The Importance of Intelligence 02:43 Hard Work as a Key to Success 04:06 The Role of Humility 06:25 The Impact of Timing and Luck 12:28 Conclusion: Traits for Success --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations. 00:00 Introduction: Navigating Economic Uncertainty 01:03 Lessons from Past Economic Challenges 03:14 Prioritizing Client Retention 04:53 Leading with Consistency and Positivity 06:26 Operating Like a True Business Owner 07:52 Aggressive Marketing Strategies 09:36 Adapting to Market Changes 11:18 Exploring Additional Profit Centers 12:08 Playing Offense in Challenging Times 13:21 Conclusion: Proven Strategies for Success For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of sustainable business practices. Emphasis is placed on practical strategies for starting an online coaching business, leveraging existing contacts, and creating effective hybrid offers. The episode concludes with an invitation for personalized guidance tailored to individual business needs. 00:00 The Evolution of Online Coaching 00:37 Challenges and Misconceptions in Online Training 01:35 The Reality of Online Coaching 03:49 Building a Sustainable Online Coaching Business 05:12 My Journey into Online Coaching 06:07 Effective Online Coaching Strategies 10:53 Hybrid Coaching Models 12:45 Leveraging Existing Relationships 15:26 Getting Started with Online Coaching For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensures a steady stream of new clients, akin to uncovering a time capsule filled with ready-to-convert leads. The discussion further highlights strategies for building a robust long-term follow-up system to enhance business growth. 00:00 Introduction to Dean Jackson's Concept 00:25 Understanding the Time Capsule Concept 01:10 The Buyer's Journey Phases 02:12 Importance of Consistent Follow-Up 03:01 Implementing the Time Capsule Strategy 04:18 Conclusion and Final Thoughts --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat reflects on his extensive experience coaching youth baseball and shares valuable life lessons applicable to both personal and professional settings. Key takeaways include the importance of understanding the broader context of people's lives, focusing on long-term goals beyond immediate outcomes, and emphasizing teamwork, effort, and enjoyment in both sports and business. Through various anecdotes, he illustrates how skills and attitudes developed in sports can enhance one's approach to business, personal growth, and interpersonal relationships.  00:47 Lessons from Coaching Youth Sports 02:29 Understanding Clients Beyond the Surface 07:07 The Real Goals in Sports and Life 11:34 The Importance of Being a Great Teammate 16:04 Enjoying the Process and Having Fun 18:01 Conclusion: Applying Lessons to Business --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat Rigsby discusses the importance of noticing opportunities around us and effectively leveraging them. He shares personal experiences from recent travels, highlighting how various entrepreneurs and business owners have turned simple ideas into profitable ventures. From a baseball tournament organizer in Panama City to the founder of Universal Studios tours, Pat Rigsby illustrates the significance of foresight and awareness. He also addresses current trends in the weight loss and AI industries, emphasizing the need to adapt and capitalize on emerging opportunities to stay ahead of the market. 00:00 Introduction: Spotting Opportunities 00:14 Recent Travels and Observations 01:27 Panama City Baseball Tournament: A Case Study 05:42 Universal Studios: Capitalizing on Curiosity 06:43 Opportunities in the Weight Loss Industry 08:40 Leveraging AI in Business 10:37 Conclusion: Staying Ahead of the Curve --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

This episode explores how seemingly insurmountable barriers can be broken in both athletics and business, using the story of Roger Bannister's four-minute mile as a metaphor. Pat gives his experience in transforming the fitness industry by pioneering the subscription billing model for personal training, and highlights stories of other entrepreneurs, such as Graham Wilkerson and Doug Spurling, who have successfully built and scaled their sports performance businesses. It emphasizes the importance of persistence, adapting successful models to one's own strengths, and recognizing attainable goals by learning from those who have previously paved the way. 00:00 Breaking the Four-Minute Mile: A Lesson in Possibility 00:46 Challenging the Status Quo in Business 01:53 Innovative Business Models in Fitness 02:53 Success Stories: Graham Wilkerson's Journey 06:05 Doug's Spurling: Building a Seven-Figure Business 07:42 Blueprints for Success: Learning from Industry Leaders 08:27 Adapting Success Strategies to Your Strengths 09:26 Conclusion: Paving Your Own Path to Success --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

In today's episode, Pat Rigsby shares the two critical strategies that can propel business owners in the fitness, sports performance, and health industries to a revenue goal of $250,000 a year. Drawing from over 20 years of experience coaching business owners, he highlights the importance of a consistent system and a monthly marketing plan. Learn how these simple yet powerful tools, when implemented correctly, can help you achieve remarkable growth and break through long-standing plateaus. Tune in and discover how to make significant progress in your business!  --- For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line. -----

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line. ----- The Realities of Achieving Your Goals In this episode, Pat Rigsby delves into the realities of achieving goals, particularly from his extensive experience working with fitness business owners. He explains that success requires consistent effort, perseverance, and upfront investment rather than expecting immediate gratification often glamorized on social media. Pat emphasizes the importance of paying the price for success, learning from obstacles, and staying committed to the process. He encourages listeners to conduct a self-audit to identify if they have genuinely committed to their goals or just dabbled, underscoring that success is attainable with the right mindset and dedication.   00:00 Introduction to Achieving Your Goals 01:24 The Reality of Paying the Price 03:22 The Vicious Cycle of Chasing Shiny Objects 03:59 The Sure Path to Success 04:48 Embracing the Journey 06:50 Self-Assessment and Moving Forward