The Fitness Business School with Pat Rigsby
Fitness Business School - 613 - Leveraging Podcasts for Business Development with Eric Malzone
Apr 7, 2025
In a lively discussion, Eric Malzone, founder of the Podcast Collective and PR expert in fitness, shares his journey and insights on podcasting's evolution. He highlights how the medium has shifted from niche to mainstream, emphasizing its role in building brand trust and audience engagement. Eric offers practical tips on becoming an engaging podcast guest and maximizing podcasting as a business development tool. He delves into the importance of storytelling and preparation, making this a must-listen for anyone in the fitness industry.
25:35
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Quick takeaways
- Podcasting serves as a crucial platform for building authentic connections and trust with potential clients in a competitive market.
- Investing in genuine branding through storytelling in podcasts is essential for fostering long-term customer relationships and loyalty.
Deep dives
The Rise of Podcasting and Its Impact
Podcasting has evolved into a highly valued medium for genuine connections, providing a platform for authentic engagement. In an era filled with distractions, there is a growing demand for long-form content where audiences can immerse themselves in real conversations. The podcast format serves as a unique digital stage for individuals to share their stories, expertise, and experiences, allowing listeners to get to know them on a deeper level. This ability to build trust and rapport with potential clients is essential, particularly in a saturated market where capturing attention is increasingly challenging.
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