The Fitness Business School with Pat Rigsby Fitness Business School - 613 - Leveraging Podcasts for Business Development with Eric Malzone
Apr 7, 2025
In a lively discussion, Eric Malzone, founder of the Podcast Collective and PR expert in fitness, shares his journey and insights on podcasting's evolution. He highlights how the medium has shifted from niche to mainstream, emphasizing its role in building brand trust and audience engagement. Eric offers practical tips on becoming an engaging podcast guest and maximizing podcasting as a business development tool. He delves into the importance of storytelling and preparation, making this a must-listen for anyone in the fitness industry.
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Branding's Importance in a Fragmented Landscape
- Building brand trust is crucial in today's fragmented media landscape.
- Podcasting offers a unique way to gain attention and build authenticity.
Podcast Due Diligence
- Eric Malzone recounts an instance where Goldman Sachs used a podcast interview for due diligence on a startup founder.
- This highlights the growing influence of podcasts in assessing credibility and building trust.
Podcast Collective Services
- Podcast Collective helps connect podcasters, offers PR services, and assists with launching and growing podcasts.
- They create detailed media kits and place clients on relevant shows for business development.
