Eric Malzone, founder of The Future of Fitness podcast, joins Matthew Januszek and Mo Iqbal to dive into how AI is revolutionizing the fitness industry. They discuss how AI drives the demand for content while raising authenticity concerns. The conversation reveals AI's dual role in marketing and explores innovative tools like Pencil AI for ad creation. The team also touches on Kabata's $5 million investment in AI-powered dumbbells, highlighting the evolving landscape of consumer behavior amidst rapid technological changes.