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Building Your Fitness Brand Through Podcasting with Eric Malzone In this episode of The Fitness Business School, host Pat interviews Eric Malzone from the Podcast Collective. They discuss the evolution of podcasting, how it has saturated the market, and its significance in building authentic media and brand trust. Eric shares insights into the Podcast Collective's role in connecting podcasters and offering PR services specific to the fitness, health, and wellness space. He also provides strategies for starting and growing a podcast, the importance of storytelling, and preparation for being a great podcast guest. The episode is packed with valuable tips for leveraging podcasting as a powerful tool for business development and branding.

00:00 Introduction and Guest Welcome 00:33 Eric's Journey in the Fitness Industry 02:01 The Evolution of Podcasting 03:30 The Importance of Branding 10:17 Podcast Collective's Services 14:08 Tips for Aspiring Podcasters 16:59 Future of Podcasting 19:48 Final Thoughts and Contact Information