Trainers Talking Truths
Ep.148: Inside MADabolic: Innovating Fitness Franchises with Brandon Cullen
Apr 17, 2024
Brandon Cullen, co-founder of MADabolic and former professional hockey player, shares his journey from the ice to fitness entrepreneurship. He discusses the benefits of fitness franchising and the transformation of traditional CrossFit into an inclusive model. Cullen emphasizes structured, results-driven training that prioritizes enjoyment and teamwork. He also dives into financial strategies for franchise success and the importance of creating a supportive environment for all fitness levels. Tune in for insights into growing fitness franchises!
48:08
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Quick takeaways
- MADabolic's structured interval training promotes inclusivity, allowing participants of all fitness levels to progress at their own pace without competition pressure.
- Brandon Cullen's journey from aspiring athlete to fitness entrepreneur highlights the importance of innovation and addressing market gaps in the industry.
Deep dives
Introduction to Matabolic Franchise
Matabolic is an innovative strength-driven interval training franchise designed for all fitness levels, combining resistance training with interval formats. The franchise offers a unique, energetic, and fun environment that encourages individuals to break through fitness plateaus. Its resistance-based approach focuses on developing strength, endurance, and overall durability, appealing to both seasoned fitness professionals and newcomers. This franchise opportunity provides ready-made systems, branding, and workouts, requiring only passionate individuals to join the fitness revolution.
