Ep.148: Inside MADabolic: Innovating Fitness Franchises with Brandon Cullen

Brandon Cullen, co-founder of MADabolic and former professional hockey player, shares his journey from the ice to fitness entrepreneurship. He discusses the benefits of fitness franchising and the transformation of traditional CrossFit into an inclusive model. Cullen emphasizes structured, results-driven training that prioritizes enjoyment and teamwork. He also dives into financial strategies for franchise success and the importance of creating a supportive environment for all fitness levels. Tune in for insights into growing fitness franchises!