Join Brandon Cullen, co-founder of MADabolic and former pro hockey player, as he discusses his journey from athlete to entrepreneur. He shares insights on the evolution of MADabolic and the significance of niche concepts in fitness. Michael Boyle adds his expertise on isometric exercises and the impact of social media influencers in the fitness space. The duo explores the balance between inclusivity and excellence in gym culture while addressing the challenges of business growth in a competitive industry.

Dr. Michael Boyle, President and CEO of the Cystic Fibrosis Foundation, discusses the groundbreaking drug Trikafta, which has transformed cystic fibrosis treatment and extended life expectancy. He highlights the ethical dilemmas of its staggering $326,000 price tag and the ongoing fight for universal affordability. The conversation delves into the historical evolution of cystic fibrosis care, the challenges of access, and the exciting future of genetic therapies like CRISPR. Boyle also touches on the importance of advocacy in ensuring equitable healthcare for all.

Renowned strength coach, Michael Boyle, shares insights on his transition from college to professional sports, training AHL players for NHL success, and the evolution of strength coaching in the private sector. He also discusses future trends in athlete training, combine strategies, and the importance of loyalty in the fitness industry.