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Franchising Done Right with MADabolic Co-Founder Brandon Cullen

The Strength Coach Podcast

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From Hockey to Fitness: A Journey of Resilience

This chapter chronicles the transformation of a former professional hockey player who shifted to strength and conditioning after a career-ending concussion. It highlights the evolution of fitness coaching, emphasizing the importance of specialization and the impact of group dynamics in workouts. The narrative culminates in the establishment of a new fitness model aimed at inclusivity while maintaining core values, setting it apart in the competitive boutique fitness space.

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