Marketing Operators E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
18 snips
May 14, 2024 Exploring successful product launches by Ridge Wallet and Cody's Brand, analyzing market and customer needs, using data and gut instinct for product development, coordinating project management for launches, teasing and launching new products, and sustaining product success.
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Testing Facebook Budget for Incremental Orders
- Test different Facebook budget levels against a holdout group to determine incremental order costs.
- Compare results across channels and within channels to optimize budget allocation.
Facebook Budget Test and Amazon Spillover
- Andrew ran a three-cell Facebook budget test with Haus, including a holdout group.
- The test revealed a 1:1 ratio between incremental .com and Amazon orders, suggesting significant spillover.
Interplay of .com and Amazon Sales
- .com marketing efforts can significantly influence Amazon sales, even without direct Amazon spending.
- Consider the interplay between .com and Amazon when planning marketing budgets and strategies.