E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
Marketing Operators
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Exploring New Product Launch Strategies on Various Platforms
This chapter delves into the speaker's experiences with new product launches on platforms like Facebook, YouTube, TikTok, and Amazon. They discuss test results on driving orders to their website and Amazon, challenges faced in advertising on different channels, and insights on customer behavior and pricing strategies. The conversation also covers the integration of data, cost analysis, target setting, and the approach to cannibalization and acquiring new customers through Amazon.
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