E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
Marketing Operators
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Marketing Ops Team Coordination and Product Launch Planning
Exploring the operational strategies of a three-person marketing ops team as they meticulously plan product launches with detailed campaign spec sheets and the use of a Notion calendar for coordination across departments. The chapter highlights the collaboration, organization, and incremental improvements made over time for successful marketing alignment.
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