00:00 Introduction
06:20 Informing New Products: Philosophy and Approach
13:17 Recent Product Drops by Ridge Wallet and Cody's Brand
28:00 Examples of Successful Brand Expansions
37:29 Process of Informing New Products
38:55 Understanding the Market and Customer Needs
40:21 Using Data and Gut Instinct for Product Development
41:35 Customer Service and Artificial Intelligence
52:02 Coordinating and Project Managing Product Launches
01:02:04 Teasing and Launching New Products
01:08:38 Sustaining Product Success
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