

30. Stakeholder Relationships (feat. Sarah Gibbons, Vice President at NN/g)
34 snips Jul 7, 2023
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Defining Stakeholders
- Stakeholders are individuals or groups impacted by or influencing a project's success.
- They hold different stakes like ownership, impact, or expertise.
Understanding and Aligning with Stakeholders
- Understand stakeholders' motivations and what drives them, like user research.
- Align your project with existing stakeholder initiatives, rather than creating new ones.
Worst Stakeholder Experience
- Sarah Gibbons describes her worst stakeholder experience.
- A passionate UX advocate's disruptive ideas overwhelmed the team and scattered priorities.