NN/g UX Podcast

30. Stakeholder Relationships (feat. Sarah Gibbons, Vice President at NN/g)

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Jul 7, 2023
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INSIGHT

Defining Stakeholders

  • Stakeholders are individuals or groups impacted by or influencing a project's success.
  • They hold different stakes like ownership, impact, or expertise.
ADVICE

Understanding and Aligning with Stakeholders

  • Understand stakeholders' motivations and what drives them, like user research.
  • Align your project with existing stakeholder initiatives, rather than creating new ones.
ANECDOTE

Worst Stakeholder Experience

  • Sarah Gibbons describes her worst stakeholder experience.
  • A passionate UX advocate's disruptive ideas overwhelmed the team and scattered priorities.
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