

#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas
Mar 19, 2024
In this engaging conversation, David Bland, author of "Testing Business Ideas" and expert in product discovery, shares invaluable insights on evidence-based decision-making. He emphasizes the importance of assumption mapping to mitigate risks and the necessity of collaboration across teams. Bland highlights how to frame hypotheses and test customer willingness to pay. He also discusses the significance of fostering a culture of experimentation and effective product leadership to drive innovation and continuous learning.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Navigating Business Risks Through Assumption Mapping
02:23 • 16min
Navigating Willingness to Pay
18:41 • 17min
Navigating Timeboxing and Decision-Making Across Industries
36:10 • 3min
Navigating B2B Experimentation Challenges
39:05 • 6min
Cultivating a Culture of Experimentation in Product Development
45:02 • 4min
Exemplars of Experimentation: Companies Leading in Testing Business Ideas
48:43 • 2min
The Role of Product Leadership in Innovation and Learning
50:40 • 3min