Scandinavian Product Podcast

#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas

Mar 19, 2024
In this engaging conversation, David Bland, author of "Testing Business Ideas" and expert in product discovery, shares invaluable insights on evidence-based decision-making. He emphasizes the importance of assumption mapping to mitigate risks and the necessity of collaboration across teams. Bland highlights how to frame hypotheses and test customer willingness to pay. He also discusses the significance of fostering a culture of experimentation and effective product leadership to drive innovation and continuous learning.
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