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#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas

Scandinavian Product Podcast

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Navigating Business Risks Through Assumption Mapping

This chapter discusses the essential process of identifying and prioritizing risks before conducting business experiments. It emphasizes the use of assumption mapping to uncover critical assumptions regarding desirability, viability, and feasibility, while advocating for collaborative efforts among diverse team roles for effective risk assessment. The dialogue further explores the balance between dedicating resources to innovation and maintaining existing products, stressing the need for careful validation and proactive testing in the product management process.

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