In this engaging conversation, David Bland, author of "Testing Business Ideas" and expert in product discovery, shares invaluable insights on evidence-based decision-making. He emphasizes the importance of assumption mapping to mitigate risks and the necessity of collaboration across teams. Bland highlights how to frame hypotheses and test customer willingness to pay. He also discusses the significance of fostering a culture of experimentation and effective product leadership to drive innovation and continuous learning.

Explore the importance of testing assumptions in product development with David Bland, founder of Precoil. Learn how to avoid costly mistakes by prioritizing and running experiments. Discover the significance of integrating Agile principles into the discovery phase and determining if you're working on the right things.