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#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas

Scandinavian Product Podcast

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Navigating B2B Experimentation Challenges

This chapter explores the difficulties B2B teams encounter in implementing experimentation and fostering a culture of discovery. It offers insights on effective storytelling, customer engagement strategies, and practical advice for identifying potential clients while balancing sustainability and viability in business decisions.

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