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#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas

Scandinavian Product Podcast

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Navigating Willingness to Pay

This chapter explores the methodologies to test customers' willingness to pay, emphasizing the shift from verbal commitments to tangible actions. It highlights the importance of structured hypotheses and iterative experimentation while addressing the complexities of understanding customer desirability and viability. Additionally, the chapter offers strategies to overcome analysis paralysis and promote effective decision-making within teams.

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