Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health cover image

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health

Predicting Exceptional Beef Tenderness with 100% Accuracy through this Genetic Marker (WCP 424)

Mar 28, 2025
46:48

A positive beef eating experience depends on more than flavor and marbling. Frank Hendrix has discovered the genetic marker that is 100% accurate in predicting exceptionally tender beef. We discuss his journey into this discovery as well as the bottom line of profitability related to finding animals that display this marker.

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Sponsor:
KRose Company Bull Sale Marketing Guide
Sea-90 Ocean Minerals

Relevant Links:
Order Your Test Today
Hear Frank Hendrix Live at PCC Sales this Spring

Where I’ll Be:
Profitable Regeneration Summit April 15, 16th

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