Frank Hendrix

Frank Hendrix, a pioneer in beef genetics, has discovered a revolutionary genetic marker that flawlessly predicts beef tenderness. In this engaging conversation, he shares his journey from farming to creating DNA testing protocols with his son. The discussion highlights the financial advantages of identifying tender beef cattle, the contrast between genetic predictions and traditional grading, and a deep dive into the significance of genetic research for the future of the cattle industry. Hendricks also touches on sustainable practices that can benefit ranchers and improve animal welfare.