Content, Briefly

Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Nov 18, 2024

Lane Scott Jones, Director of Content Marketing at Zapier, shares insights on navigating content in an AI-driven world. He discusses the significant growth of Zapier's content team and the importance of community-building through events like pickleball meetups. Lane emphasizes reimagining organic marketing, focusing on genuine connections rather than traditional SEO. He also highlights adaptive strategies in content marketing as automation evolves, fostering optimism about the future of the industry.

28:26

Creator website

Episode guests

Lane Scott Jones

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Zapier has significantly increased its content production to 100 articles monthly, adapting to audience needs and market dynamics.

The adoption of AI has transformed Zapier's content strategy, emphasizing the balance between high-traffic topics and targeted conversion-driven content.

Deep dives

SuperPath Pro: Enhancing Collaboration and Learning

SuperPath Pro offers a robust membership that enhances collaboration and learning opportunities for content marketers. Members gain access to a comprehensive library of courses and participate in monthly one-on-one calls to brainstorm and address content-related challenges. The platform also hosts monthly SuperPath Socials, allowing members to engage in meaningful discussions on content trends and issues. Additionally, members can participate in private Ask Me Anything (AMA) sessions with industry experts, all for an annual fee, aimed at providing exceptional value in the content marketing space.

Intro

4min

Navigating Content Creation in an AI Era

14min

Reimagining Organic Marketing Through Community Engagement

3min

Exploring the Impact of ZapConnect on Community Engagement and Event Strategy

3min

Adapting Content Marketing in the Age of AI

5min

In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro
03:28 Who is Lane Scott Jones?
03:58 Is it overwhelming to write content for Zapier?
06:20 Automation in the day-to-day.
08:46 How has content at Zapier changed?
13:00 Increased content production and team at Zapier.
14:03 Percentages of net new content and content updates.
15:09 Corporate marketing and Lane’s new responsibilities.
17:26 Brand activities and the ‘customer love’ metric.
18:52 Organic strategy is changing.
20:32 ZapConnect and its evolvement into a community.
23:11 Thoughts on the future of content marketing.
26:51 Learn more about Lane and Zapier and get in touch.
28:06 Outro

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Useful Links:

Website: https://zapier.com/

Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco