Content, Briefly
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
Nov 18, 2024
Lane Scott Jones, Director of Content Marketing at Zapier, shares insights on navigating content in an AI-driven world. He discusses the significant growth of Zapier's content team and the importance of community-building through events like pickleball meetups. Lane emphasizes reimagining organic marketing, focusing on genuine connections rather than traditional SEO. He also highlights adaptive strategies in content marketing as automation evolves, fostering optimism about the future of the industry.
28:26
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Quick takeaways
- Zapier has significantly increased its content production to 100 articles monthly, adapting to audience needs and market dynamics.
- The adoption of AI has transformed Zapier's content strategy, emphasizing the balance between high-traffic topics and targeted conversion-driven content.
Deep dives
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