5min chapter

Content, Briefly cover image

Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Content, Briefly

CHAPTER

Adapting Content Marketing in the Age of AI

This chapter explores how the launch of JetGPT has transformed content marketing strategies, prompting a shift away from traditional SEO methods. The speakers emphasize the importance of flexibility, creativity, and collaboration in navigating the evolving landscape influenced by AI, fostering a sense of optimism for future possibilities.

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