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14min chapter
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
Content, Briefly
Navigating Content Creation in an AI Era
This chapter explores the complexities of content creation at Zapier, emphasizing the importance of aligning content with user needs amid a vast array of integrations. It highlights the transformative effects of automation and AI on efficiency and marketing strategies, while addressing challenges in balancing content traffic and conversions. Additionally, the chapter discusses the growth of the blog team and the need for adaptive content strategies to stay relevant in a rapidly evolving tech landscape.
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