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Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

Content, Briefly

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Reimagining Organic Marketing Through Community Engagement

This chapter explores innovative marketing strategies that prioritize community engagement, including niche events like pickleball meetups to build personal connections. It emphasizes the evolving definition of 'organic' marketing, moving from traditional SEO to fostering genuine relationships in an increasingly digital world.

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