Lane Scott Jones
Head of Content Marketing at Zapier, known for achieving a 454% ROI on content marketing and scaling the team.
Top 3 podcasts with Lane Scott Jones
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15 snips
Nov 18, 2024 • 28min
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
Lane Scott Jones, Director of Content Marketing at Zapier, shares insights on navigating content in an AI-driven world. He discusses the significant growth of Zapier's content team and the importance of community-building through events like pickleball meetups. Lane emphasizes reimagining organic marketing, focusing on genuine connections rather than traditional SEO. He also highlights adaptive strategies in content marketing as automation evolves, fostering optimism about the future of the industry.
Aug 24, 2023 • 58min
S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier
Lane Scott Jones, Head of Content at Zapier, talks about the challenges of transitioning from an agency to in-house role and the need for content to be seen as a strategic function. She shares insights into Zapier's content team structure and the impact of content on the company's ROI.
Jul 22, 2024 • 52min
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, shares strategies for achieving a 454% content ROI, expanding her team to 20 members, managing 85 articles per month, tracking content success, utilizing generative AI, and emphasizing the impact of community and documentation in content teams.
