Lane Scott Jones

Lane Scott Jones, Director of Content Marketing at Zapier, shares insights on navigating content in an AI-driven world. He discusses the significant growth of Zapier's content team and the importance of community-building through events like pickleball meetups. Lane emphasizes reimagining organic marketing, focusing on genuine connections rather than traditional SEO. He also highlights adaptive strategies in content marketing as automation evolves, fostering optimism about the future of the industry.

Lane Scott Jones, Head of Content at Zapier, talks about the challenges of transitioning from an agency to in-house role and the need for content to be seen as a strategic function. She shares insights into Zapier's content team structure and the impact of content on the company's ROI.

Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, shares strategies for achieving a 454% content ROI, expanding her team to 20 members, managing 85 articles per month, tracking content success, utilizing generative AI, and emphasizing the impact of community and documentation in content teams.