Stacking Growth | The B2B Marketing Podcast

S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier

Aug 24, 2023
Lane Scott Jones, Head of Content at Zapier, talks about the challenges of transitioning from an agency to in-house role and the need for content to be seen as a strategic function. She shares insights into Zapier's content team structure and the impact of content on the company's ROI.
Ask episode
Chapters
Transcript
Episode notes