

S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier
Aug 24, 2023
Lane Scott Jones, Head of Content at Zapier, talks about the challenges of transitioning from an agency to in-house role and the need for content to be seen as a strategic function. She shares insights into Zapier's content team structure and the impact of content on the company's ROI.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Transitioning from Agency to In-house Content Marketing
02:19 • 26min
The Relationship between Content Marketing and Demand Generation
27:54 • 5min
Building a Content Marketing Team at Zapier
32:55 • 5min
The Role of an Analytics Guru in the Content Marketing Team
38:12 • 2min
Measuring Success and Driving High-Quality Leads
40:19 • 4min
Proving Content ROI and Calculating Return on Content Spend
44:00 • 13min