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S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier

Stacking Growth | The B2B Marketing Podcast

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Measuring Success and Driving High-Quality Leads

This chapter explores Zapier's content marketing team's approach to measuring success, focusing on metrics like sessions and signups. They also discuss the evolution of their content reporting model and their emphasis on driving high-quality leads.

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