
S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier
Stacking Growth | The B2B Marketing Podcast
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Transitioning from Agency to In-house Content Marketing
The speaker discusses their deliberate transition from working in an agency to an in-house content marketing role. They share their experiences in the agency world and express their desire for deeper understanding of the product and alignment with business metrics in an in-house team.
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