The Frictionless Experience

What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

Mar 24, 2025
In this engaging discussion, Chayse Joubert, Former Senior Director of Digital Transformation at Fossil Group, shares his expertise in creating seamless omnichannel experiences across 65 global markets. He highlights how customers seek fluidity across channels rather than being confined to one. Chayse also discusses the importance of cultural nuances in global expansion and encourages viewing AI as a supportive tool, not a replacement. Additionally, he emphasizes the emotional connection customers have with timepieces and the need for innovative retail strategies.
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ANECDOTE

SMU Football and the Playoffs

  • Chayse Joubert, a former SMU football player, celebrated SMU's selection for the 12-team college football playoff.
  • He recounted the exciting ACC championship game against Clemson and his pride in SMU's resilience.
ADVICE

Choosing a Watch

  • Wear a watch that reflects your personality and beliefs, enhancing your overall style.
  • Choose a watch that resonates with you personally and aligns with your values.
ANECDOTE

Chayse's Fossil Watch

  • Chayse received a Fossil watch upon joining the company and chose a Machine Smoke Stainless Steel model.
  • This watch holds special significance for him, marking his start at Fossil and representing his appreciation for the company’s product.
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