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What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

The Frictionless Experience

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Driving Digital Transformation at Fossil Group

This chapter explores Fossil Group's strategic approach to digital transformation, emphasizing four key areas of focus. It highlights the significance of aligning technology implementations with organizational goals and maintaining accountability and efficiency in project management.

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