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What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

The Frictionless Experience

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Navigating Omnichannel Watch Sales

This chapter explores the complexities of selling watches in a modern market that requires both physical and digital strategies. It highlights the importance of omnichannel approaches and the integration of social media as a purchasing channel, while discussing the ambitious efforts of Fossil Group in implementing localized e-commerce solutions. Additionally, the chapter emphasizes the role of generative AI and the necessity of presenting data-driven results to communicate the value of digital initiatives to executive teams.

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