NARPM Radio BDM Success in Property Management: Incentives, Accountability, and Client Relationships
Jul 2, 2025
Jake Brooks, a Business Development Manager with Kentuckiana Property Management and former mortgage lender, shares his insights on thriving in property management. He discusses effective incentive plans and the importance of accountability. The conversation touches on understanding different types of investment owners, navigating objections, and enhancing client relationships. Jake emphasizes transitioning from low-cost to premium services and offers valuable strategies for successful relationship building and business growth in a competitive market.
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Power of Grand Slam Offer
- A Grand Slam offer combines a promotion, value, premium pricing, and unbeatable guarantee to stand out in the market.
- People pay more when they believe the value exceeds the price, not just the lowest price.
Jake Brooks Career Journey
- Jake Brooks transitioned from mortgage lending to BDM in property management due to passion for sales and real estate.
- Working with a property management investor owner motivated his career switch and growth.
Keys to BDM Success
- Build strong connections, be persistent, and maintain accountability by tracking KPIs like calls, texts, and meetings.
- Consistent action on these metrics is crucial for long-term business growth.
