Idea to Startup

Two Frameworks to Help Find Your Differentiator (feat. Inversion and the Before and After Method)

Nov 16, 2022

18:06

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Highlights

AI Chapters

Episode notes

The Inverse Landing Page for Startups

01:59

Inversion Leads to Differentiation

02:48

How to Make a Great Pitcher

03:45

Introduction

4min

How to Build Concrete That Matters

3min

How to Make a Great Pitcher

4min

The Inverse Landing Page for Startups

2min

Inversion Leads to Differentiation

3min

Before and After Messages That Work

3min

Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for.