Brian Scordato: A friend of mine is successful in all sorts of ways. He runs a small, highly profitable company and he gives his customers way more value than they pay for. The next six months are going to be markdown city with customers being on the cent,. It's going to be tough to sell stuff at full price in the near future.
Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for.