In any economy, at any price point, people will happily pay to buy a better version of themselves. This was the idea to start up podcast brought to you by Tacklebox. If you need help turning your idea into a startup, head to gettacklebox.com and apply. And if you like the pod, please leave us a 5 star rating and a review. It is super helpful. Have a great week.
Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for.