Inversion is a cement technique, a foundational way to help you get a differentiated strategy. Instead of trying to think of all the ways you'll help your customers succeed, start by figuring out what's guaranteed to make them fail. Then see where there's opportunity. Krispy Kreme did this with their donuts: How would we ensure our donuts would be bad? The answer was for them to be stale.
Today, we'll outline two frameworks that'll help you find a meaningful differentiator. We use a bunch of examples to go through Inversion and the Before and After pic method, including a baseball academy, Krispy Kreme, and Nutrisystem. The goal is a product your customers will happily, willingly overpay for.