Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Interview: Nir Eyal, author of Hooked, on how to form lasting habits
15 snips
Mar 13, 2025 
Nir Eyal, the author of 'Hooked' and 'Indistractable,' is a leading expert on habits and behavioral design. He discusses how brands can cultivate lasting customer habits through the Hook Model, highlighting the importance of internal triggers and variable rewards. Eyal dives into how digital products can engage consumers more effectively than physical ones, emphasizing personalized experiences. He also connects ancient survival strategies with modern consumer behavior, sharing insights that can transform brand marketing strategies.
AI Snips
Chapters
Books
Transcript
Episode notes
Origin Story
- Nir Eyal's interest in behavioral design stemmed from childhood obesity and observing manipulative marketing tactics.
- He felt controlled by food and fascinated by how brands influenced behavior, sparking his exploration of habit formation.
Retention over Acquisition
- Customer retention is more valuable than acquisition, and engagement must be designed into the product.
- Frequency is key for habit formation, making digital products ideal due to high user interaction.
Mastering the Hook Model
- Companies must master all four steps of the Hook Model to build successful, long-term habits.
- These steps are: Trigger, Action, Variable Reward, and Investment.
